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Google Launches New AI-Backed Ad Features That Auto Locates Best Ad Placements, More

Alphabet’s Google said Wednesday that it’s rolling out two new artificial intelligence-powered features for advertisers that will automatically find the best ad placements for brands across its services. this technology company.

AI has dominated the tech industry in recent months as Google and other companies have developed new chatbots that can respond to users in open chats. AI is also being deployed more and more to serve advertisers, who contribute to companies’ revenue.

While Google previously introduced AI tools to advertisers, it is now using the technology to help brands achieve more specific goals for their ads.

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One of the new features called Demand Gen will use AI to place advertiser photo and video ads across a number of products like Gmail, YouTube feed, and Shorts, YouTube’s competitor to the app. TikTok’s popular short-form video app.

“AI will remove the need for advertisers to think about where they should place their ads, and the technology will focus on finding the right ads,” said Vidhya Srinivasan, vice president and general manager of advertising at Google. location “shiny, intuitive and attractive”.

Google says the second new feature will use AI to find the best ad placements with the goal of maximizing a brand’s video ad views.

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Srinivasan says early testing shows brands get 40% more video views on average with the new tool.

By using AI to remove some of the “hard work” for advertisers, brands will be able to focus more on their marketing strategy and storytelling, she added.

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© Thomson Reuters 2023

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The Motorola Edge 40 was recently launched in the country as the successor to the Edge 30 that was launched last year. Should you buy this phone instead of Nothing Phone 1 or Realme Pro+? We discuss this and more on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music, and wherever you download your podcasts.

(This story has not been edited by NDTV staff and was automatically generated from the aggregate feed.)

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