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Chief revenue officer among fastest growing marketing roles

As businesses look to grow in a consistently tricky macroeconomic environment, revenue and growth generation roles are the fastest growing in marketing sales and media, according to new data from LinkedIn. 

The 2024 jobs on the rise list highlights the increasing importance of business growth and profitability for the year to come, as brands look to jumpstart after a difficult 2023. 

The fastest growing marketing and sales job in the UK is sustainability manager, followed by sales development representative and underwriting analyst. In fourth place is chief revenue officer, followed by health director and growth marketer.

Should job-seeking CMOs be optimistic for 2024? For the US, the fastest growing job is chief growth officer. This is followed by government program analyst, environmental health safety manager and director of revenue operations, reflecting the need to drive growth on both sides of the pond. 

This year is expected to be big year for artificial intelligence as brands look to use new technologies. Almost half (44%) of marketing, sales and media professionals surveyed across Europe are embracing AI and being proactive about upskilling, according to LinkedIn’s analysis. For the UK, this figure is 42%. 

Source: LinkedIn

Businesses are “doubling down on their growth engines”, according to Tunji Akintokun, head of enterprise solutions, UK and Ireland, at LinkedIn. 

The growth in job roles such as chief revenue officer reflects the greater need for businesses to align marketing and sales, according to Akintokun who tells Marketing Week that having leaders in this role allows businesses to have “somebody overseeing the fact that sales and marketing need to be joined at the hip and working together.” 

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A recent LinkedIn analysis found that the average marketing and sales targeting overlap in B2B companies is only 16%.

Methodology
Source: LinkedIn

LinkedIn Economic Graph researchers examined millions of jobs started by LinkedIn members from 1 January 2019 to 31 July 2023 to calculate a growth rate for each job title. To be ranked, a job title needed to see consistent growth across our membership base, as well as have grown to a meaningful size by 2023. Identical job titles across different seniority levels were grouped and ranked together. Internships, volunteer positions, interim roles and student roles were excluded, and jobs where hiring was dominated by a small handful of companies in each country were also excluded. Additional data points for each of the job titles are based on LinkedIn profiles of members holding the title and/or open jobs for that title in the country.

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